Earth Hour is a worldwide movement organized by the World Wide Fund for Nature (WWF). Ultima has participated in this event for the third time this year and received a WWF recognition for doing that. The event is held annually to awaken individuals, communities, and businesses to the importance of the conservation of the earth’s resources by asking them to turn off non-essential electric lights, for one hour, from 8:30 to 9:30 p.m., on a specific day towards the end of March, as a symbol of commitment to the planet. It was started as a lights-off event in Sydney, Australia, in 2007. Since then, it has grown to engage more than 7,000 cities and towns across 187 countries and territories to raise awareness for energy consumption and effects on the environment.